Domain Names are a unique identity on the Internet,ccTLDs unlike other generic domain names like .com, provides an identity that is a distinct association to a country. Therefore the .BW name space has the added advantage of providing not only a globally recognized Internet Identity, but also gives a national identity as a Motswana or associates an organization with Botswana.
The .BW name space is a national resource that supports the "Buy Botswana”, campaign by promoting local content. With close to six thousand names at the time of writing, the ease of acquiring a nice easy to remember name with the .BW namespace is 95% possible as compared to the generic namespaces like .com where a chance of getting such a nice name is 1 in a million chances.
Source: https://nic.net.bw/
Source: https://nic.net.bw/
